How Content Marketing Can Help You Win The Zero Moment of Truth

How Content Marketing Can Help You Win The Zero Moment of Truth

Welcome to the era of research-obsessed customers. Whether it's reviews or side-by-side comparisons, they research every last detail of a product or service. This behavior, known as the Zero Moment of Truth, has changed the way that marketers strategize.

Is Machine Learning/AI Eliminating Human Input From Digital Marketing?

Is Machine Learning/AI Eliminating Human Input From Digital Marketing?

As advertising dives deeper into automation, it’s hard not to feel uncertain about the industry’s future as artificial intelligence (AI) and machine learning take the reins of many responsibilities once held by the traditional marketer. Yet, the future may not be as bleak as many believe.

Beyond SEO: How to Seize the Micro-Moment

Beyond SEO: How to Seize the Micro-Moment

Due to smartphones, we’ve become curious, content-consuming creatures who ask extremely specific questions throughout the day. These instances of seemingly spontaneous search are referred to as "micro-moments." While they can sometimes be just seconds long, these moments are critical to capture.

Does Sex Still Sell in The Age of Digital Marketing?

Does Sex Still Sell in The Age of Digital Marketing?

Does sex still sell in the age of digital marketing? We can tell you the axiom is true, but social media platforms and search engines have strict guidelines when it comes to sexually suggestive content. Plus, there are cultural and psychological implications to this marketing strategy.

A Damn Good Content Marketing Concoction

A Damn Good Content Marketing Concoction

Are you trying to determine where you should be focusing your marketing efforts? Ethos takes a deep dive into how advertising, influencer marketing, and public relations work together. Find out the fundamentals of a great ad, social media, and a quality public image.