Content Marketing That Matters
Great Brands Aren't Built on Ads, They're Built on Content
Ethos Copywriting was founded on the premise that great content could drive business growth, raise funding for nonprofits, and build a stronger sense of trust between consumers and brands. From blogs and eBooks to press releases and screenplays, we sought to build a company that united cutting-edge SEO & SEM technology with the time-tested power of the written word.
Word.
Content Marketing in Erie, PA
From the heart of downtown Erie, Pennsylvania, we’re working with clients all across the United States. Since Ethos’ inception in 2016, our team has been working tirelessly to maximize ROI for businesses, non-profits, and other organizations by adding results-driven content to their respective marketing strategies.
One Mission, Three Objectives
Ethos Copywriting strives to create incredible content for organizations, elevate the standard for branded journalism, and illuminate the power of the written word.
Write Your World
Ethos Copywriting doesn’t just produce search engine optimized, direct-response copy, we create a world with our words. We specialize in seamlessly blending the unique voice of our clients with exceptional branded content that captures their message and the essence of their organization.
Perhaps you want your copy to read so smoothly it feels like the words could melt in your mouth, or perhaps you need it so bold and visceral that every syllable lands heavy, like a hammer being swung from the bottom of the handle. Whatever the case may be, we’re here to tell your story.
Our Process
1. Epiphany Session
An electric charge surges through the proverbial light bulb so hard it bursts with the realization that you need new content.
Now pause, take the time to enjoy the euphoria of your epiphany, and then let’s resume with an equally rhapsodic brainstorming session. During this phase, we’ll learn about you, your goals, and what kind of content you’d like to create.
2. Production Session
Now Ethos is up to bat. During this phase, we conduct keyword, topical, and thematic research on your industry, learn about your target market, and build a strategy for distribution and publication.
Once you’re digging the direction, we'll ramp up. Throughout the process, you’ll receive updates to ensure you’re in agreement with the voice, tone, and vernacular of your content.
3. Evaluation Session
Once your content is published and/or distributed, it’s important to analyze the results.
Whether you’re aiming to amplify brand awareness, elevate your search authority, or increase conversions, we’ll determine what areas are attracting your target market and what content still needs to be created in order to obtain your desired level of high-quality engagement.
The Ethics of Ethos
We’re a small business with big ideas. From how we care for our clients to our own rigorous content standards, we’ve distilled our core values into three actions:
Contribute to Culture
As Ethos grows, we’re building a culture that fosters collaboration, individuality, and innovation. We believe in the human spirit, dreaming big, and driving change.
It’s our belief that both organizations and individuals should promote peace over violence, challenge the status quo, spread positivity, and care for each other. We assert that differences should be embraced and that curiosity and kindness are pillars of progress.
Work Resourcefully
Working hard shows fortitude, while working smart demonstrates intellect—that’s why we do both.
We assert that experience and knowledge are the driving factors behind extraordinary results.
In our hearts we want to create content that matters—that elevates the editorial standards of today, and is a motivating force in the success of our clients.
Do The Right Thing
It’s imperative that we respect one another and our earth. Never forget that small acts of decency can have a massive impact on our society.
We believe honesty is always the best policy, even in the face of adversity. At the end of the day, we trust that doing the right thing will always be more profitable than venality.
Build Your Ethos
Whether your goal is to become a thought leader in your field or to boost your SEO, we’re here to help you do both and then some. With the right content, you can drive your organization to the next level of success. When you’re ready to build your ethos, contact us by clicking the button below.
TESTIMONIALS
“Ethos Copywriting was enlisted by our company at a time when we were hard pressed to find a writer, and quickly! Ethos not only helped us create amazing content for our site, but did it with lightening speed. They were highly accessible and responsive when we needed revisions or had questions. If you are looking for a great writer, with exceptional professionalism, look no further than Ethos Copywriting, You will not be disappointed!” - Keystone Alliance Mortgage
"My go-to resource for copy and seo support. Matt/Ethos quickly learns our needs and responds with professionally written, easy to read content that matches the needs of our audience. I appreciate the attention to detail and organization. Matt learned our specific software and became our expert resource. He successfully helped us through a rebrand. We rely on Ethos and they always deliver." - Mason Jars Company
"Working with Ethos Copywriting has been nothing short of a great experience. Both efficient and creative. With their unique flair for writing content, Ethos enhances any project, They add cohesive, consistent, confident personality and style to developing (and existing) brands' identities." - Menajerie Studio