social media marketing

Swimming In Social Media Marketing Uncertainty? Here’s Your Lifeline.

Swimming In Social Media Marketing Uncertainty? Here’s Your Lifeline.

In an effort to shed light on some common digital marketing conundrums, we’re taking a deep dive into social media strategy, cost considerations, and our skewed relationship with managing data.

Why Smart Nonprofits Are Teaming Up With Content Writers

Why Smart Nonprofits Are Teaming Up With Content Writers

Smart non-profit executives are reaching out to writers as they know funding and community support are the lifeblood of nonprofits; content creators keep that lifeblood flowing.

How Do Social Media Signals Affect SEO?

How Do Social Media Signals Affect SEO?

A lot of marketers believe social media signals are used as a direct ranking factor by Google. Is there truth to this belief or is it simply a myth? We can confidently tell you that social media plays a role in search engine results, but it works a little different than one might think.

What Does a Copywriting Agency Do?

What Does a Copywriting Agency Do?

In the age of content marketing, search engine optimization (SEO), social media marketing, and pay-per-click ads, what exactly does a copywriting agency do? Much of this confusion surrounding a copywriter's responsibilities stems from the homophone "copyright."

A Damn Good Content Marketing Concoction

A Damn Good Content Marketing Concoction

Are you trying to determine where you should be focusing your marketing efforts? Ethos takes a deep dive into how advertising, influencer marketing, and public relations work together. Find out the fundamentals of a great ad, social media, and a quality public image.