micro-moments

How Content Marketing Can Help You Win The Zero Moment of Truth

How Content Marketing Can Help You Win The Zero Moment of Truth

Welcome to the era of research-obsessed customers. Whether it's reviews or side-by-side comparisons, they research every last detail of a product or service. This behavior, known as the Zero Moment of Truth, has changed the way that marketers strategize.

Now It's Personal: Search Optimization Is About "Me, Myself, and I"

Now It's Personal: Search Optimization Is About "Me, Myself, and I"

Now more than ever, brands need to consider the consumer’s point of view when search engine optimizing their website. By understanding how people search the web as well as what they’re searching for, business executives can make smarter decisions about the content they produce.

Beyond SEO: How to Seize the Micro-Moment

Beyond SEO: How to Seize the Micro-Moment

Due to smartphones, we’ve become curious, content-consuming creatures who ask extremely specific questions throughout the day. These instances of seemingly spontaneous search are referred to as "micro-moments." While they can sometimes be just seconds long, these moments are critical to capture.