marketing

Now It's Personal: Search Optimization Is About "Me, Myself, and I"

Now It's Personal: Search Optimization Is About "Me, Myself, and I"

Now more than ever, brands need to consider the consumer’s point of view when search engine optimizing their website. By understanding how people search the web as well as what they’re searching for, business executives can make smarter decisions about the content they produce.

What Does a Copywriting Agency Do?

What Does a Copywriting Agency Do?

In the age of content marketing, search engine optimization (SEO), social media marketing, and pay-per-click ads, what exactly does a copywriting agency do? Much of this confusion surrounding a copywriter's responsibilities stems from the homophone "copyright."

A Damn Good Content Marketing Concoction

A Damn Good Content Marketing Concoction

Are you trying to determine where you should be focusing your marketing efforts? Ethos takes a deep dive into how advertising, influencer marketing, and public relations work together. Find out the fundamentals of a great ad, social media, and a quality public image.

What Is The Different Between Copyright and Copywriting?

What Is The Different Between Copyright and Copywriting?

What is the difference between a copyright and copywriting? Simply put, a copyright protects one’s idea or products, whereas a copywriter creates advertorial content. Some companies have a designated marketing team that writes copy and others go to an agency to get a clearer perspective.