copywriting

Is Machine Learning/AI Eliminating Human Input From Digital Marketing?

Is Machine Learning/AI Eliminating Human Input From Digital Marketing?

As advertising dives deeper into automation, it’s hard not to feel uncertain about the industry’s future as artificial intelligence (AI) and machine learning take the reins of many responsibilities once held by the traditional marketer. Yet, the future may not be as bleak as many believe.

Is Blogging Really Worth It and What Are The Benefits?

Is Blogging Really Worth It and What Are The Benefits?

Is a blog really worth it? Absolutely, and the benefits of starting one have compounding benefits. If you’re on the fence about starting a blog, we’d recommend climbing all the way over to enjoy the flood of web traffic you’ll receive.

What Is The Different Between Copyright and Copywriting?

What Is The Different Between Copyright and Copywriting?

What is the difference between a copyright and copywriting? Simply put, a copyright protects one’s idea or products, whereas a copywriter creates advertorial content. Some companies have a designated marketing team that writes copy and others go to an agency to get a clearer perspective.