advertising

Does Sex Still Sell in The Age of Digital Marketing?

Does Sex Still Sell in The Age of Digital Marketing?

Does sex still sell in the age of digital marketing? We can tell you the axiom is true, but social media platforms and search engines have strict guidelines when it comes to sexually suggestive content. Plus, there are cultural and psychological implications to this marketing strategy.

What Does a Copywriting Agency Do?

What Does a Copywriting Agency Do?

In the age of content marketing, search engine optimization (SEO), social media marketing, and pay-per-click ads, what exactly does a copywriting agency do? Much of this confusion surrounding a copywriter's responsibilities stems from the homophone "copyright."

A Damn Good Content Marketing Concoction

A Damn Good Content Marketing Concoction

Are you trying to determine where you should be focusing your marketing efforts? Ethos takes a deep dive into how advertising, influencer marketing, and public relations work together. Find out the fundamentals of a great ad, social media, and a quality public image.

How Many Drinks Should I Have At A Business Meeting or Happy Hour?

How Many Drinks Should I Have At A Business Meeting or Happy Hour?

We're getting to the bottom of the bottle to answer some of your most pressing questions: How much should I drink at a business meeting? Can alcohol boost creativity? Are there some business-meeting best practices that I should consider before indulging on the job?

What Is The Different Between Copyright and Copywriting?

What Is The Different Between Copyright and Copywriting?

What is the difference between a copyright and copywriting? Simply put, a copyright protects one’s idea or products, whereas a copywriter creates advertorial content. Some companies have a designated marketing team that writes copy and others go to an agency to get a clearer perspective.