business

Don’t Gamble With Black Hat SEO Techniques

Black hat SEO might give your site a quick boost in authority, but these nefarious methods can also get you banned from search engines. However, some marketers and business owners don’t even realize that they’re doing anything wrong.

Now It's Personal: Search Optimization Is About "Me, Myself, and I"

Now It's Personal: Search Optimization Is About "Me, Myself, and I"

Now more than ever, brands need to consider the consumer’s point of view when search engine optimizing their website. By understanding how people search the web as well as what they’re searching for, business executives can make smarter decisions about the content they produce.

Beyond SEO: How to Seize the Micro-Moment

Beyond SEO: How to Seize the Micro-Moment

Due to smartphones, we’ve become curious, content-consuming creatures who ask extremely specific questions throughout the day. These instances of seemingly spontaneous search are referred to as "micro-moments." While they can sometimes be just seconds long, these moments are critical to capture.

Unplug and Socialize During Breaks to Boost Productivity

Unplug and Socialize During Breaks to Boost Productivity

Sometimes the best way to boost productivity is to simply take a break. But how long should your hiatus last? Take a breather and read on to find out exactly how to maximize your workday with a few optimized recesses.

A Damn Good Content Marketing Concoction

A Damn Good Content Marketing Concoction

Are you trying to determine where you should be focusing your marketing efforts? Ethos takes a deep dive into how advertising, influencer marketing, and public relations work together. Find out the fundamentals of a great ad, social media, and a quality public image.

How Many Drinks Should I Have At A Business Meeting or Happy Hour?

How Many Drinks Should I Have At A Business Meeting or Happy Hour?

We're getting to the bottom of the bottle to answer some of your most pressing questions: How much should I drink at a business meeting? Can alcohol boost creativity? Are there some business-meeting best practices that I should consider before indulging on the job?