Digital Marketing Glossary

Simplifying Industry Buzzwords one Definition at a Time

Search Engine Optimization (SEO):

A marketing science/practice of organically increasing the quantity and quality of traffic to a website by systematically improving its position on search engine result pages (SERPs). It’s also the job title of a person who works in the field of search engine optimization. Colloquially, “SEO” is used interchangeably with search authority and search ranking.