consumer behavior

Swimming In Social Media Marketing Uncertainty? Here’s Your Lifeline.

Swimming In Social Media Marketing Uncertainty? Here’s Your Lifeline.

In an effort to shed light on some common digital marketing conundrums, we’re taking a deep dive into social media strategy, cost considerations, and our skewed relationship with managing data.

Now It's Personal: Search Optimization Is About "Me, Myself, and I"

Now It's Personal: Search Optimization Is About "Me, Myself, and I"

Now more than ever, brands need to consider the consumer’s point of view when search engine optimizing their website. By understanding how people search the web as well as what they’re searching for, business executives can make smarter decisions about the content they produce.