branding

Why Becoming a Thought Leader Will Give You Authority In Your Field

Why Becoming a Thought Leader Will Give You Authority In Your Field

Becoming a thought leader doesn’t happen overnight; your acumen and opinions are only taken seriously if you’ve built credibility around your name, business, or brand. So how is this done?

A Damn Good Content Marketing Concoction

A Damn Good Content Marketing Concoction

Are you trying to determine where you should be focusing your marketing efforts? Ethos takes a deep dive into how advertising, influencer marketing, and public relations work together. Find out the fundamentals of a great ad, social media, and a quality public image.

What Is The Different Between Copyright and Copywriting?

What Is The Different Between Copyright and Copywriting?

What is the difference between a copyright and copywriting? Simply put, a copyright protects one’s idea or products, whereas a copywriter creates advertorial content. Some companies have a designated marketing team that writes copy and others go to an agency to get a clearer perspective.