Beyond SEO: How to Seize the Micro-Moment

Beyond SEO: How to Seize the Micro-Moment

Due to smartphones, we’ve become curious, content-consuming creatures who ask extremely specific questions throughout the day. These instances of seemingly spontaneous search are referred to as "micro-moments." While they can sometimes be just seconds long, these moments are critical to capture.

Does Sex Still Sell in The Age of Digital Marketing?

Does Sex Still Sell in The Age of Digital Marketing?

Does sex still sell in the age of digital marketing? We can tell you the axiom is true, but social media platforms and search engines have strict guidelines when it comes to sexually suggestive content. Plus, there are cultural and psychological implications to this marketing strategy.

What is The Difference between SEO and SEM?

What is The Difference between SEO and SEM?

What’s the difference between SEO and SEM? In this piece we explore the similarities between SEO and SEM, discuss "black hat" vs "white hat" techniques, highlight some great resources to help you do your own website audit, and pass a long a few tricks of trade.

What Does a Copywriting Agency Do?

What Does a Copywriting Agency Do?

In the age of content marketing, search engine optimization (SEO), social media marketing, and pay-per-click ads, what exactly does a copywriting agency do? Much of this confusion surrounding a copywriter's responsibilities stems from the homophone "copyright."

How Listicles are Killing Content Marketing (and Your Brain Cells)

How Listicles are Killing Content Marketing (and Your Brain Cells)

Listicle-heavy blogs are actually changing the way we adsorb reading material. With catchy click-bait titles and a heavy GIF to paragraph ratio quality, content has been disappearing along with our brain plasticity.

The Best Typeface for Print Advertising and Online Marketing

The Best Typeface for Print Advertising and Online Marketing

Did you every wonder which fonts were best for print marketing and which were better for online content? We did too. That's why we took a look into what makes a particular typeface right for a brand and all the content that comes with it.

Is Blogging Really Worth It and What Are The Benefits?

Is Blogging Really Worth It and What Are The Benefits?

Is a blog really worth it? Absolutely, and the benefits of starting one have compounding benefits. If you’re on the fence about starting a blog, we’d recommend climbing all the way over to enjoy the flood of web traffic you’ll receive.

What Is The Different Between Copyright and Copywriting?

What Is The Different Between Copyright and Copywriting?

What is the difference between a copyright and copywriting? Simply put, a copyright protects one’s idea or products, whereas a copywriter creates advertorial content. Some companies have a designated marketing team that writes copy and others go to an agency to get a clearer perspective.