Boost Your Google Ads Quality Score By Slashing Your Site's Load Time

Boost Your Google Ads Quality Score By Slashing Your Site's Load Time

When it comes to competing in Google Ads, an extra second of load time on your site can be the difference between a conversion and bounce. But shaving seconds of load time requires parsing through data, meticulously optimization, removing extraneous code, and compressing imagery.

Now It's Personal: Search Optimization Is About "Me, Myself, and I"

Now It's Personal: Search Optimization Is About "Me, Myself, and I"

Now more than ever, brands need to consider the consumer’s point of view when search engine optimizing their website. By understanding how people search the web as well as what they’re searching for, business executives can make smarter decisions about the content they produce.

How Do Social Media Signals Affect SEO?

How Do Social Media Signals Affect SEO?

A lot of marketers believe social media signals are used as a direct ranking factor by Google. Is there truth to this belief or is it simply a myth? We can confidently tell you that social media plays a role in search engine results, but it works a little different than one might think.

What is The Difference between SEO and SEM?

What is The Difference between SEO and SEM?

What’s the difference between SEO and SEM? In this piece we explore the similarities between SEO and SEM, discuss "black hat" vs "white hat" techniques, highlight some great resources to help you do your own website audit, and pass a long a few tricks of trade.

Is Blogging Really Worth It and What Are The Benefits?

Is Blogging Really Worth It and What Are The Benefits?

In the immortal words of The Doors, “The time to hesitate is through.” Your business needs a blog and here is why.