How to Utilize Organic Facebook Marketing For Your Restaurant

How to Utilize Organic Facebook Marketing For Your Restaurant

Research has found that a whopping one and four restaurants will fail within the first year. With this figure in mind, restaurateurs no longer have the option to 86 their social media. If your digital presence isn’t cutting it, we’ve outlined some basics to help you sharpen up your Facebook page.

Why Becoming a Thought Leader Will Give You Authority In Your Field

Why Becoming a Thought Leader Will Give You Authority In Your Field

Becoming a thought leader doesn’t happen overnight; your acumen and opinions are only taken seriously if you’ve built credibility around your name, business, or brand. So how is this done?

Somehow I Manage: Business Lessons You Can Learn From Michael Scott

Somehow I Manage: Business Lessons You Can Learn From Michael Scott

Fans of NBC’s The Office know Michael Scott for his inappropriate jokes, emotional outbursts, and overwhelming need to be liked. What you might not know is that he actually has a thing or two to teach us about running a business.

How Content Marketing Can Help You Win The Zero Moment of Truth

How Content Marketing Can Help You Win The Zero Moment of Truth

Welcome to the era of research-obsessed customers. Whether it's reviews or side-by-side comparisons, they research every last detail of a product or service. This behavior, known as the Zero Moment of Truth, has changed the way that marketers strategize.

Now It's Personal: Search Optimization Is About "Me, Myself, and I"

Now It's Personal: Search Optimization Is About "Me, Myself, and I"

Now more than ever, brands need to consider the consumer’s point of view when search engine optimizing their website. By understanding how people search the web as well as what they’re searching for, business executives can make smarter decisions about the content they produce.

Is Machine Learning/AI Eliminating Human Input From Digital Marketing?

Is Machine Learning/AI Eliminating Human Input From Digital Marketing?

As advertising dives deeper into automation, it’s hard not to feel uncertain about the industry’s future as artificial intelligence (AI) and machine learning take the reins of many responsibilities once held by the traditional marketer. Yet, the future may not be as bleak as many believe.

Beyond SEO: How to Seize the Micro-Moment

Beyond SEO: How to Seize the Micro-Moment

Due to smartphones, we’ve become curious, content-consuming creatures who ask extremely specific questions throughout the day. These instances of seemingly spontaneous search are referred to as "micro-moments." While they can sometimes be just seconds long, these moments are critical to capture.

Does Sex Still Sell in The Age of Digital Marketing?

Does Sex Still Sell in The Age of Digital Marketing?

Does sex still sell in the age of digital marketing? We can tell you the axiom is true, but social media platforms and search engines have strict guidelines when it comes to sexually suggestive content. Plus, there are cultural and psychological implications to this marketing strategy.

How Do Social Media Signals Affect SEO?

How Do Social Media Signals Affect SEO?

A lot of marketers believe social media signals are used as a direct ranking factor by Google. Is there truth to this belief or is it simply a myth? We can confidently tell you that social media plays a role in search engine results, but it works a little different than one might think.