A Letter From Matt Flowers: Owner, Content Writer, and Strategist.
If you’re reading this you’re probably in need of copy, or perhaps you’re another copywriter looking to see who else is around, or maybe you’re trying to figure out what the hell “copy” actually is (in that case click here). Well, let me tell you about myself.
I like to pack a punch with my writing; a sentence should come off the page like a swift right hook to the jaw. While I abide by the sterility of English grammar, I prefer to push my words around in the dirt a bit, polish what survives, and then turn it into prose. I appreciate the occasional and impeccable malapropism, I like abbreviating words that don’t need to be abbreved, and I find myself incessantly brainstorming good book titles and band names, hashtags and taglines, short jingles and storyboards.
I was born and raised in Erie, PA. I grew up on the beach where building bonfires, wandering around the great outdoors, and playing music occupied my time. I graduated from Penn State University with a Bachelor of Arts degree in Communication Arts and Sciences and a minor in English. After college I immersed myself in the world of journalism. Under strict deadlines I wrote feature stories on anything from music, to politics, to organic food. I earned my own column “Outside Voices” after my writing gained popularity for its visceral depictions, bold tone, and offbeat poignancy. Through the editing process I developed a nearly crazed stick-to-itiveness, vigilance even in the wake of sleeplessness, and order in the midst of madness.
Since the inception of Ethos Copywriting, I’ve had the opportunity to work with a diverse set of clients—from artists to financial advisors—and write on a wide range of subject matter—from “placemaking” to metal finishing. I’m working fervently to assist more businesses and their customers by accelerating the content composition phase. I compose creative, conversion-focused, search engine optimized copywriting by researching target-audiences, the industry at hand, and their products. Moreover, I utilize market research and analytics to create content marketing and conversion strategy that results in stronger brand awareness, improved advertising, and optimization. Finally, I aim to seamlessly coordinate projects in order to stimulate effective workflow, generate authentic social media campaigns, and tailor content to the brand.
Anyhow, enough about me. I’d like to hear more about you. Give me a call at (814) 746-8207, or e-mail me at firstname.lastname@example.org.
I look forward to hearing from you,
Matt Flowers | Ethos Copywriting | Owner, Copywriter, and Strategist