SEO Website Copywriting

When You're Writing to the World, Your Message Matters

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Ethos Copywriting is truly elevating the web content landscape. We transform the description of your product, service, or business by turning it into a captivating story that’s tailored toward your target audience. By showing your soon-to-be customers and clients quality copywriting that is enjoyable, relatable, and easily utilized, you’ll both gain their trust and create a reputation for professionalism.

Good copy is essential: it expresses who you are, what your business is, and why you’re the best at what you do.

When you present compelling and informative online (and hardcopy) content, you’re convincing customers that your service will alleviate their pain, be the solution to their problem, and that your business is the best in the industry.

With good copwriting, your growth potential becomes limitless.

Understand Your Customers

We research what your customers are looking for and write directly to them. We develop an understanding of their wants, needs, fears, and concerns.

Ethos has its own version of the Golden Rule: Show others content that you’d want to be shown. In this way, clients will feel that their time — and money — is well spent.

Understand Your Industry

Ethos goes beyond your competitors’ content marketing by delivering fresh, useful, interesting, and up-to-date copy to your customers while also analyzing your niche market. We gain knowledge of your industry and the problems you solve through comprehensive market research. In doing so, we convert your browsers into buyers. By using blogs, social media campaigns, marketing and advertising strategy, and a clever call to action, we help you transform your web traffic into hard paying conversions.

Understand Your Product

Do you have a technical product or a complicated process? No problem, even formal writing can be interesting to your clients! We balance keyword frequency with creative copywriting to ensure your site is both professional and compelling.

Ethos knows every subject has a story. Let’s find yours.

Write Incredible Headlines, Slogans, Jingles, Etc.

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Think of Ethos Copywriting as the headline gurus. Your headlines will be not only be original, specific, and powerful, but also will create a sense of urgency and value. We do this by utilizing three simple principles: 

  • Ethos, Pathos, and Logos: The Perfect Persuasion Combination
    • Ethos: Appeal by describing benefits, expertise, and credibility.
    • Pathos: Appeal to audiences’ emotions - take away their pain and replace it with pleasure.
    • Logos: Appeal by facts, figures, and statistics.

Well Written SEO: Making Keywords Flow

We have Google Adwords certified copywriters who can apply keywords without turning your website into a jargon junk yard. We keep in mind that we’re still writing to people! With Google’s Penguin & Panda updates, low quality content and keyword stuffed sites often get penalized, which makes a well-versed content marketing strategist a must.

Our Way-Too-Long-Of-An Elevator Speech

If you need assistance with composing content, drawing more online traffic, increasing the time your audience spends on your site, or gaining brand recognition that converts to conversions, Ethos Copywriting is your one-stop shop for all your copywriting needs.