As advertising dives deeper into automation, it’s hard not to feel uncertain about the industry’s future. Because, without a shred of doubt, artificial intelligence (AI) and machine learning will take the reins of many responsibilities of the traditional marketer. Yet, the future may not be as bleak as many believe.
Due to smartphones, we’ve become curious, content-consuming creatures who ask extremely specific questions throughout the day. These instances of seemingly spontaneous search are referred to as "micro-moments." While they can sometimes be just seconds long, these moments are critical to capture.
Does sex still sell in the age of digital marketing? We can tell you the axiom is true, but social media platforms and search engines have strict guidelines when it comes to sexually suggestive content. Plus, there are cultural and psychological implications to this marketing strategy.
A lot of marketers believe social media signals are used as a direct ranking factor by Google. Is there truth to this belief or is it simply a myth? We can confidently tell you that social media plays a role in search engine results, but it works a little different than one might think.
What’s the difference between SEO and SEM? In this piece we explore the similarities between SEO and SEM, discuss "black hat" vs "white hat" techniques, highlight some great resources to help you do your own website audit, and pass a long a few tricks of trade.
In the age of content marketing, search engine optimization (SEO), social media marketing, and pay-per-click ads, what exactly does a copywriting agency do? Much of this confusion surrounding a copywriter's responsibilities stems from the homophone "copyright."
Listicle-heavy blogs are actually changing the way we adsorb reading material. With catchy click-bait titles and a heavy GIF to paragraph ratio quality, content has been disappearing along with our brain plasticity.
This blog is for all the up-and-coming entrepreneurs, educators, and business men and women who are still sweating bullets while they send emails. From what makes a good subject line to how many words should be in the body of your message, Ethos Copywriting has you covered.
Did you every wonder which fonts were best for print marketing and which were better for online content? We did too. That's why we took a look into what makes a particular typeface right for a brand and all the content that comes with it.